Following the runaway success of, ‘Night Walk’, Gold Fir satisfies the demand for soulful sassy vibes with the unique visuals to ‘Sirens’ via +1 Records.
The emerging London duo saw a huge response to their debut offering, which was accompanied by a vibrant 2D animated video produced by Rejjie Snow collaborator Jack Brown. With repeat plays across BBC Radio 1, 1Xtra, 6 Music, Triple J and Beats 1, as well as support online from i-D, DIY, Hunger, London In Stereo and a run in the Hype Machine popular chart, Spotify, Apple Music, Vevo and Bandcamp also came out in support of ‘Night Walk’ with heavy playlisting and homepage features alike.
New track ‘Sirens’ which premiered on Clash Magazine demonstrates the duo’s fierce ingenuity. A track “about welcoming different aspects of yourself to the dance floor” – elements of pop and 80’s devil-may-care are all present, and delivered in a neat package as memorable as it is infectious.
The music video, directed by Tegen Williams, paints very surrealistic images as a pink-haired dancer glides alongside non-human forms, poised next to trippy visuals and tribal symbolism. The effect produces a juxtaposed duality of both blissful dreams and murky nightmares. Gold Fir’s vision behind the clip boils down to the fact that “in life you’ve got to be whoever you want to be and the video was an ode to that sentiment; life is a dance like that.”
Simply known as James and Mabel, the pair’s eccentric, soulful sound is inspired by their favorite places, friends and films. Gold Fir has most recently adapted their unique sound for live shows at KOKO and Birthdays, and are now gearing up to present three sound installations for the Victoria & Albert Museum on the 28th November. With plans for a debut EP early in 2018, the duo prove now more than ever that genre is meaningless, but the right music will always be full of soul.